Loyalty Program

A loyalty program isn’t points for the sake of points or a feature you bolt on because competitors have one. Done deliberately, it’s a mechanism engineered to raise repeat rate and lifetime value precisely where the acquisition cost has already been paid — which makes it some of the highest-margin revenue in the entire business.

Every point of repeat-rate improvement flows almost straight to contribution margin, because there is no new acquisition cost attached to a returning customer. That’s why a well-designed program is one of the few things that can change unit economics across the whole business at once. The difference between a generic points scheme and a program designed around your customers’ actual purchase behaviour and margins is the difference between a discount you can’t switch off and a genuine retention engine.

We’ll model a program against your real margins and repeat behaviour before any commitment. Use the form below.