Email is measured here on revenue per recipient and lifetime value, not open rates — open rate is a vanity metric that survived its own usefulness. The reality of e-commerce email is that a handful of core automated flows quietly carry the majority of the revenue, and most brands have built only a fraction of them and left those untuned for a year.
Where the Revenue Hides
What We Do
The full core flow set built, tested, and continuously tuned rather than installed once and forgotten — because the difference between a default flow and an optimised one is often a multiple, not a few percent.
RFM and behaviour-based segments so frequency can rise on the people who want more without fatiguing and burning the rest of the list, which is how brands quietly kill deliverability.
A unified customer record across email, store, and support data so personalisation reflects who the customer actually is rather than which form they last filled in.
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