If finance, marketing, and the founder are all looking at different numbers, every meeting becomes an argument about the data instead of a decision about the business. That tax is invisible but enormous — it slows every choice you make and erodes trust in the marketing function. We fix the measurement foundation before we touch anything that sits on top of it.
The Problem With Most Reporting
What We Build
Ad platforms, GA4, and store data reconciled into a single model with contribution margin — not ROAS — at the top. Every number traces back to a source you can inspect, so the dashboard ends debates instead of starting them.
The same view your account lead opens every morning, available to you without asking. You can drill from the headline number down into the individual campaigns and cohorts yourself, on your own schedule, instead of waiting for a curated read-out.
Every metric is defined so it reconciles with what your finance team actually counts as revenue and cost. When marketing’s “profit” and finance’s “profit” finally agree, budget conversations get dramatically faster.
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