Affiliate Marketing

Affiliate is performance media you only pay for on a result — which makes it one of the safest channels on paper and one of the easiest to quietly waste in practice. Managed well it’s incremental, scalable, low-risk revenue. Left to run itself it becomes a fraud magnet that pays full commission on sales that would have happened anyway.

The classic failure mode is a program that looks profitable because it’s CPA-based, while the bulk of its budget flows to coupon-extension and brand-bidding “partners” intercepting customers who were already going to convert. You’re paying a finder’s fee for sales you’d have made for free. Managed properly — with the wrong partners removed and the right ones recruited — affiliate becomes genuinely incremental and scales without the volatility of paid media.

We’ll review the program and show you how much of its spend is currently incremental versus parasitic. Use the form below.