Paid Social Marketing

Paid social is still the highest-leverage prospecting engine for most DTC brands — but only when the creative engine behind it never runs dry. The platforms have automated almost everything a media buyer used to control; what’s left is the asset and the offer. That makes paid social, in practice, a creative-volume problem wearing a media-buying costume.

Targeting is now the algorithm’s job; your job is to feed it a steady supply of creative it can find winners in. Accounts that win test in batches every week and retire creative on statistical significance, not on a gut feeling or a fixed monthly schedule. Accounts that plateau are almost always starved of fresh concepts, not mis-bid. We treat the creative cadence as the primary lever and the account settings as secondary, because that’s the order in which they actually move the number now.

We’ll run an account teardown and tell you honestly whether your constraint is the account or the creative pipeline. Use the form below.