Programmatic for eCommerce

Programmatic gives you reach the walled gardens structurally can’t — the open web, connected TV, and audiences beyond the saturated social and search inventory everyone is already fighting over. The trade-off is complexity and waste if it’s run loosely, because the same pipes that deliver scale also deliver fraud and unviewable junk to anyone not watching closely. We run it with the same margin discipline as the rest of the account.

Used correctly, programmatic extends prospecting past the point where Meta and Google start showing diminishing returns, and it keeps retargeting honest and frequency-capped instead of stalking your existing customers across the internet. Used carelessly, it’s a budget that quietly evaporates into bot traffic and below-the-fold inventory no human ever saw. The difference is entirely in the controls, the supply path, and whether anyone is actually measuring incrementality rather than celebrating cheap clicks.

We’ll scope a controlled test with incrementality built in from day one, so you find out whether it works for you specifically. Use the form below.