PPC & Paid Search

Paid search captures demand that already exists — buyers actively typing in what you sell, at the bottom of the funnel where intent is highest. Run well, it’s the single most accountable line item in the entire marketing budget. Run badly, it quietly spends a large share of its budget paying for your own branded traffic that would have converted for free anyway, while the dashboard reports a triumphant ROAS.

The two most common forms of waste we find in audits are Performance Max campaigns that blend cold prospecting with branded search into one untouchable black box, and bidding optimised toward platform-reported ROAS rather than actual contribution margin. Both make the account look efficient while it’s structurally bleeding money on traffic it never needed to pay for. The fix isn’t more budget or a new bid strategy — it’s separating intent so you can see, and control, what you’re actually buying.

We’ll send back a written account audit showing exactly where the structure is leaking before any commercial conversation. Use the form below.